The company decided to build on its experience in livestock feed, but at the same time to radically innovate its activities to enter a new market segment: the horses market. A new and innovative feed for horses was launched: WAFER FIOC a mix of grass, alfalfa and long-fibre with cereal flakes in a single homogeneous and balanced product.Wafer fioc is highly digestible, due to incorporated flaked cereals, and is an extremely healthy product suited to the digestive system of horses.
In 2010 the launch of a new products line for small pet: 2G PET FOOD. High quality natural feed dedicated to the daily diet of dogs, rodents and rabbits and healthy snacks for dogs without sugar and colouring, excellent handmade biscuit with fruits and vegetables.
In 2012 Guidolin Gianni presents the new line of snacks for Horses Equisnack. 100% natural products, only the highest quality ingredients are used carefully baked into crunchy snacks.
In the same year the introducion to the market of the new coconuts fibre Eco-Bedding for horses, convenient and easy to use.
In 2013 the launch of Guidolin AgroNatura, the new feed range for agricultural shop channel dedicated to dogs, rodents and rabbits.